422 ways

Sustainability governs Prapo22’s routine.
It is logic beyond belief and necessity beyond value.
It inspires from deep within the brand, guiding strategy and defining growth.

BUYING 422

We review the IUCN Red List quarterly and exclude all plant species classified as VU (Vulnerable) or higher from our fragrances, developing alternative fragrance sources.
IUCN NT (Near Threatened) species are used only if their population is stable.
Wild-harvested fragrance sources adhere to sustainable practices, ensuring less than 10–20% of the ecosystem’s regenerative capacity is harvested, using “Wild-Foraged” and “Ethically Wild Harvested” oils.
We prioritize upcycled fragrance materials, such as fruit peels from food processing and leftover cedarwood from timber production.
We select ingredients extracted using eco-friendly solvents and low-carbon-emission processes.
We source raw materials from regions that respect ethical and sustainable cultivation practices.

MANUFACTURING 422

We ensure appropriate production levels that align with demand.
We minimize energy consumption throughout the entire production process.
We practice sustainable employment within local communities and support social diversity.
We collaborate with partners who share our commitment to sustainability.

PACKAGING 422

We use FSC (Forest Stewardship Council) certified paper and follow eco-friendly printing processes.
We utilize eco-friendly cushioning materials and strive for minimal packaging.

SELLING 422

We prioritize customer safety above all else.
We set sales targets but do not use price discounts for outlet sales.
We minimize waste generated during promotional activities.

INVESTING 422

We reinvest profits into sustainable fragrance research.
We invest in activities that promote a sustainable fragrance culture.
We donate 1% of our annual profits to environmental organizations (1% for the Planet).`

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422 WAYS

BUYING 422

MANUFACTURING 422

PACKAGING 422

SELLING 422

INVESTING 422

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