Hello, FRA422 members!

It’s been a while, but FRA422 is back!

FRA422 began in 2018 as a project group where young perfumers and artists came together to ask, “Is perfume justifiable?” This led to the establishment of principles for sustainable fragrance and the development of the “422 CODE” design system. In 2021, we hosted the “FRAGRANCE WITH PLANET” exhibition at the Gwangju Biennale, raising awareness about the connection between fragrance and endangered plants.

Now, after six years of research and development with world-renowned perfumers, FRA422 has officially launched as a brand to share its vision with you.

Sustainability in fragrance should not restrict creativity but rather fuel it.
It should not induce guilt but instead express our unique tone, manner, and look & feel.

Witty yet sustainable.
Balanced between ethics and beauty.
Right and fun.

We invite you to explore a new way to enjoy fragrance.